Stickers are an attractive brand promotion method for fledgling startups and companies operating on a shoestring marketing budget. According to estimates, the global sticker market value is expected to reach USD 60.5 billion by 2026, up from USD 40.1 billion in 2021.
Sticker marketing provides a low-cost way for brands to create a timeless appeal. With a minimal printing budget, you can generate compelling stickers tailored for specific audiences.
However, standing out from the crowded market requires more than simply having your branding information emblazoned on a sticker. Below are innovative ways to ace your next sticker marketing campaign.
1. Choose a Printing Company Wisely
The first step in launching an impactful sticker marketing campaign is to find a reputable printing service.
Prioritize a company that utilizes durable, weatherproof sticker paper. The material should be able to brave the elements, giving your stickers a timeless appeal on car exteriors, road signage, or kitchenware.
It’s also important to engage a sticker printer that deploys several printing solutions. Popular sticker printing technologies include flexology, digital printing, direct thermal printing, and laser printing.
Kiasuprint.com is an excellent recommendation for businesses seeking high-end sticker printing solutions. The online e-commerce printing company lets you customize your stickers for specific audiences. You can pick from a variety of sticker sizes, print type, and printing technology.
2. Select a Suitable Printing Material
Most stickers appear on paper or vinyl.
While paper stickers are eco-friendly and easy to print, they’re only suitable for indoor and short-term applications due to their poor water resistance.
For outdoor stickers, insist on fade- and water-resistant vinyl.
As you select a suitable sticker material, pay attention to the finish.
The gloss finish is quite radiant and can accentuate your branding material. But it’s prone to glare, hence unideal for the outdoors or bright environments.
Comparatively, a matte finish can add a touch of glamor and sophistication to your branding material. It remains easy on the eyes despite changing light dynamics.
3. Size Matters…..
Stickers come in diverse sizes. They can range from as small as 0 – 8 inches to as large as 12 inches in diameter or width.
According to most marketing executives, 3 X 2 and 4 X 3 are the ideal branding sticker sizes for packaging boxes, small bags, and homeware.
Ultimately, the actual size depends on where the sticker will go.
While a 3X2 sticker may look captivating on a coffee mag, a larger size may be more desirable on the rear windshield.
4. …..And So Does Shape
A sticker’s shape affects its legibility and suitability for different marketing goals.
Rectangles
Rectangular stickers are widely regarded as the most versatile. They’re suitable for product labels, address labels, name tags, and many common applications.
Rectangular stickers are also easy to apply due to their straight edges.
Squares
Square stickers are beloved for their professional look, making them perfect for official applications like logos and envelope seals.
Like their rectangular counterparts, square stickers are also easy to apply due to their straight edges.
Circles and Ovals
Consider round or oval ones if you’re looking for stickers that don’t consume too much space.
Circular and oval stickers can also add a sophisticated touch to your designs. Use them for high-end promotional materials, such as luxury fashion and cosmetic products.
Die-Cuts
As the name implies, die-cut stickers are typically custom-cut to mimic the contour of your design. They’re popular with brands in the automobile, real estate, pet, and computing industries.
The image of a dog bone or a house will instantly convey what your brand stands for.
Bumpers
Bumper stickers are printed on rectangular paper and feature a larger format. They’re excellent for displaying your brand from a distance.
5. Match Each Sticker to Its Audience
Your first instinct when designing branding stickers is to perhaps incorporate your company’s name, logo, and contact information. However, this isn’t always necessary if you’re already a renowned brand.
Assume that you’re a household auto insurance company with significant market dominance!
Instead of littering your stickers with unnecessary details, you could simply have your company’s logotype and relevant safety warnings, such as “Arrive Alive.” It helps endear existing clients to your brand while also raising awareness to your company.
6. Play Around With Colors
The predominant colors that your stickers appear in can give a lasting impression of your brand.
In color psychology, warmer shades of yellow and orange represent warmth, energy, happiness, and sunshine. Such colors are excellent for products like energy drinks and teen fashion.
Blue resonates with the ocean, while green symbolizes nature’s bounty. Lighter shades of blue suit products like bottled water, while green palettes would be perfect for organic foods.
However, as you experiment with different hues, ensure your stickers are printed in your company’s signature colors.
7. Don’t Forget the Typeface
The typeface industry has undergone a tremendous revolution since the mid-20th century.
There are thousands of different fonts you can use on your branding stickers.
However, prioritize legibility when picking the right font for your sticker. The typeface should also resonate with the message’s theme.
And just like colors, select a font family with which your brand already identifies.
The Bottom Line
Incorporating stickers into your marketing plan is an affordable yet effective brand awareness technique. However, to produce the intended impact, stickers should be creatively designed and proudly displayed.
Hopefully, you can rely on this blog as a practical handbook to designing dynamic stickers that convey your brand’s story.
